Facebook Timeline promises to bring new advantages concerning brand page usage, at least make them look more striking, professional and vivid. Most of fan page owners appreciate Timeline for a number of new features and an opportunity to share a lot of multimedia content together with standard posts which in a result make up an excellent company representation. But, unfortunately, there is also the other side of the coin and some users share an opinion that Timeline may become harmful.
We think that nothing really bad may happen and maybe some page owners are not ready for novelties, maybe it is difficult to get used to new features and adjust marketing strategy to new Timeline peculiarities. However, we feel that it will be good to inform you about most wide-spread bummers about Facebook Timeline you can stumble upon on the Web. So we decided to provide a list of points which will explain you popular cons of Timeline just to let you know “de bene esse”.
1. Some users think that Facebook FORCES them to switch to Timeline and there is no way to avoid it. Well, in fact you really can’t do anything with this change but it is not as aggressive as some brand page owners think. Everything in the Web community develops and gets better so why not to use something innovative if there is such an opportunity.
2. Timeline will make you much easier to find as well as tagged. Some think that it is a total disaster as now all your posts, photos and comments which are not to be shown to the whole Facebook public will become visible. But, first, you have enough time to delete any information that is not meant for strangers, and, secondly, if it is all about your brand page it MUST not include any doubtful and discreditable content. So, maybe it is, on the contrary, an advantage for you – Facebook gives you time to clean your page and present it to your fans in an appropriate look.
3. New Map feature makes you visible in another way – when you specify your location others will see it in the way of map. It means that every one may follow you taking into account your updates. For personal pages it is a catastrophe. But if you own a brand page one of your aims is to help your clients find you easily, so showing them your company location on the map will appear to be only a benefit for you.
4. Timeline will help you create a sort of a history on Facebook highlighting the most important events and dates. Thus it will be saved in chronological order. Some think that Facebook may them use this information against you but for brand pages it is not so terrible. The point is that every visitor will be able to see your brand history and check out its development according to certain periods of time, so it will even simplify your efforts while telling a story about your brand.
5. Some users don’t want to share a lot of information but Timeline predetermines active content sharing and data disclosure. Of course, not every one wants to leave a lot of facts about themselves within social network but as for the brand – we bet it is one of the most important things. If you want to get more customers you need to share more information about your brand and describe it in the best way. So in this case Timeline will also give more chances for the companies to shine on Facebook.
As you see, there can be pros and cons in Timeline launching but they are so peculiar for different situations that there can not be a single meaning. We made an emphasis on Facebook brand pages and tried to show you that new Timeline is not an event you must be scared of, it is an innovation that gives you new chances and opportunities to promote your brand and improve its online presentation on Facebook.
